Our Blog

The festive season is almost here, and with it comes the opportunity to maximise your website performance. Don’t panic if you’re feeling like you’ve left it a little bit late – there’s still plenty of time to get things ready for the winter rush.

It’s true that you can run a website for free, however this takes a lot of skill, time and effort to pursue and the resulting website is likely to be subpar. With just a few small costs, running a WordPress website is incredibly simple and can deliver your business a whole host of benefits.

Search Engine Optimisation (SEO) plays a vital role in today’s marketing efforts. The likes of Google and Bing now play a crucial role in getting your business noticed by your target audience, and by following the guidelines they have set in place, your website can easily push past its competitors in the search rankings.

With media rich posts and pages becoming the norm for most websites, it was about time WordPress delivered a content editing system that could keep up. That’s why, in 2017, they introduced Gutenberg, also known as “the new way to WordPress”.

WordPress is, without a doubt, the most popular Content Management System (CMS), and for good reason. It’s incredibly simple to use and there’s an abundance of features available for it as well. Absolutely anyone and everyone can make use of WordPress, but its popularity can come with its risks.

With millions of sites making up the world wide web, there’s no doubt that your own website will be in direct competition with many others. Whether that’s to pique the attention of a target audience or to maintain a long and loyal relationship with existing customers, your website needs to stand out from the crowd and give the visitor exactly what they want.